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The 22 Immutable Laws of Marketing Violate Them at Your Own Risk! by Al Ries

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  • 49 Currently reading

Published by HarperBusiness .
Written in English


  • Sales & marketing,
  • Business/Economics,
  • Business & Economics,
  • Business / Economics / Finance,
  • Advertising & Promotion,
  • Marketing - General,
  • Business & Economics / Marketing / General,
  • Marketing

Book details:

The Physical Object
Number of Pages143
ID Numbers
Open LibraryOL8197953M
ISBN 100887306667
ISBN 109780887306662

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The 22 Immutable Laws of Marketing (22 ILM) was a difficult read because it contained multiple fallacies of false equivalence, which among other downfalls, caused much confusion. Without being experts in aerospace, technology, biology, brain science, and military, the authors suggested analogies to these subjects/5. ‘The 22 Immutable Laws of Marketing’ is a quick read. The management and strategy job has evolved in interesting ways from this books timeframe. The day of the “Ad Man” fronting your enterprise’s value proposition to customers is over. The “Sale!” is made after a /5(). The 22 Immutable Laws of Marketing – by Al Ries & Jack Trout. Billions of dollars are wasted every year on ‘clever’ or ‘brilliant’ marketing campaigns that were doomed to fail from the start, because they violate one of the ‘immutable’ laws.   1-Sentence-Summary: The 22 Immutable Laws Of Marketing is an absolute marketing classic, outlining 22 rules by which companies function, and, depending on how much you adhere to them, will determine the success or failure of your products and ultimately, your n:

immutable laws knock you flat if you don’t know what they are. In our books, articles, speeches, and videos we have analyzed marketing principles in some detail. We have THE 22 IMMUTABLE LAWS OF MARKETING 22 Laws of Marketing 10/31/02 PM Page 4.   The 22 Immutable Laws of Marketing. Here are the 22 laws of marketing in a nutshell: 1. The Law of Leadership: It’s better to be first to market, than to wait for a better product. 2. The Law of the Category: If you aren’t the first in a category, create a new category you can be first in. 3. - Buy The 22 Immutable Laws Of Marketing book online at best prices in India on Read The 22 Immutable Laws Of Marketing book reviews & author details and more at Free delivery on qualified orders/5(). The ‘22 Immutable Laws of Marketing’ is once again making its way through academics and biz leaders as common wisdom for the whole modern enterprise. It's a guide book that should be titled "Never Do This!" while hinting at the remarkable strategies that bring us today's top brands. ‘The 22 Immutable Laws of Marketing’ is a quick read/5().

  Trout and Ries are two of the most far-thinking individuals extant in the world of marketing. However, to get the most out of their later works (and, as well as this book, I highly recommend "The 22 Immutable Laws of BRANDING" by Ries and his wife), it is best to read them in the sequence in which they were by: Buy The 22 Immutable Laws Of Marketing Main by Ries, Al, Trout, Jack (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders/5(). Quick Summary: The 22 Immutable Laws of Marketing was published in Some examples are outdated, but the laws are true as ever. The authors go against common sense which says products can win by being better. Instead, they say to be the leader, you must be first in a product category. In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products/5().